Privacy policy

Last updated: January 19, 2026

This privacy policy explains how Séfia Co OÜ (the "Site," "we," "our," or "us") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on sefia.co (the "Site") or otherwise communicate with us about the Site (collectively, the "Services"). For the purposes of this privacy policy, "you," "your," and "yours" refer to you as a user of the Services, whether you are a customer, a website visitor, or another person whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last Updated" date, and take any other actions required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected in the past 12 months personal information about you from various sources, as detailed below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you submit to us directly through our Services may include:

• Contact details including your name, address, phone number, and email.
• Order information including your name, billing address, shipping address, payment confirmation, email, and phone number.
• Account information including your username, password, security questions, and other information used for account security purposes.
• Purchase information including items you view, add to your cart, save in your account such as loyalty points, reviews, referrals, or gift cards, or purchases.
• Customer service information including information you choose to include in your communications with us, for example when you send a message through the Services.

Some features of the Services may require you to provide us directly with certain information about you. You may choose not to provide this information, but this may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processing organizations, which collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you requested, for the purpose of executing the contract we have entered into with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be processed in accordance with this privacy policy. See also the section below, Website and Third-Party Links.

How we use your personal information

• Provision of Products and Services. We use your personal information to provide you with the Services in order to perform the contract we have entered into with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating any returns and exchanges, as well as other features and functionalities related to your account.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest to sell our products, in accordance with Art. 6 (1) (f) of the GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest to ensure the security of our website for you and other customers, in accordance with Art. 6 (1) (f) of the GDPR.
• Communicate with you and improve the Services. We use your personal information to provide you with customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, provide you with efficient services, and maintain our business relationship with you under Art. 6 (1) (f) of the GDPR.

Cookies

Like many websites, we use cookies on our Site. For specific information about the cookies we use as part of operating our store with Shopify, go to https://www.shopify.com/legal/cookiesWe use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies through your browser controls. Please keep in mind that deleting or blocking cookies may harm your user experience and cause some Services to malfunction, including certain features and general functionalities, or their unavailability. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legitimate interests, and other reasons subject to this privacy policy. This may include:

• From vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order processing and shipping).
• Business and marketing partners to provide you with services and deliver advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you ask us to disclose or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or identifier integrations, with your consent.
• With our affiliates or within our corporate group, in our legitimate interest to manage a successful business.
• As part of a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in any public area of the Services, that content will be public and accessible to everyone.

We do not control who will have access to the information you choose to make available to others, and cannot guarantee that parties who have access to this information will respect your privacy or ensure its security. We are not responsible for the privacy or security of information you make public, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Websites and Third-Party Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to unaffiliated sites or sites we do not control, you should review their privacy and security policies as well as their other general terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on those sites. The information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on how we or a third party may use it. The fact that we include such links does not, in itself, imply approval of the content of those platforms or their owners or operators, except in situations stated in the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.

As of the effective date of this privacy policy, we do not actually know that we "share" or "sell" (as defined by the applicable legislation) the personal information of individuals under 16 years old.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, all information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period of your personal information depends on various factors, for example whether we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies in effect.

Your rights

Depending on your place of residence, you may be entitled to all or some of the rights listed below in relation to your personal information. However, these rights are not absolute and can only apply in certain circumstances, and in some cases, we may refuse your request as permitted by law.

• Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to deletion: You may have the right to request that we delete the personal information we hold about you.
• Right to Correction: You may have the right to request that we correct the personal information we hold about you.
• Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined in privacy laws.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: When we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do so by replying directly to our refusal.
• Communication Preferences Management: We may send you promotional emails which you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those concerning your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that they provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request as soon as possible, as required by applicable law.

Claims

If you have complaints regarding how we process your personal information, please contact us using the contact details provided below. If our response to your complaint does not satisfy you, depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact details below, or to file your complaint with your local data protection authority. For the EEA, you can find a list of data protection supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by employees and by third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission’s standard contractual clauses or any equivalent contract issued by the UK competent authority, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

SMS

We place great importance on your privacy as well as the information you agree to share as part of our SMS marketing service. We use this information to send you SMS notifications (regarding your order, including abandoned cart reminders), promotional SMS offers, as well as transactional messages, including review requests from us.

Consent data for receiving text messages will never be shared with third parties, except for our messaging partners, and only for the purpose of enabling and operating our messaging program.

Our site uses cookies to track the items you add to your cart, including when you have abandoned your order. This information is used to determine the right time to send you cart reminder SMS messages.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please send us an email at contact@sefia.co.

Data Controller:
Séfia Co OÜ
Jõe tn 3-406, 10151 Tallinn, Estonia
Registration number: 17291645
Email: contact@sefia.co

For the purposes of applicable data protection laws and unless otherwise explicitly stated, we are the controller of your personal information.